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San Francisco Rankings, Real Estate Prices & Trends, and the Biggest Home Sales of 2012
January 2013 Paragon Market Report

Here is a look at how a diverse group of major and minor organizations have recently ranked San Francisco on a wide variety of important and whimsical measures. Where disagreements existed — 3 different surveys ranked SF as the 1st, 2nd and 3rd “Greenest City” in America, and 2 surveys ranked us as second and third smartest city in the country — we naturally chose the highest grade as most accurate.

The ranking report is followed by some fascinating snapshots of the San Francisco and Bay Area real estate markets.

Median Home Sales Prices around the Bay Area

This mapped analysis calculates median prices from both distressed and non-distressed property sales around the Bay Area as reported to MLS. Median price is a very general statistic and many cities include districts of wildly varying value. For example, San Francisco contains neighborhoods whose median prices vary by over $4,000,000: The overall statistic mixes them all up together and comes up with $810,000. Maps with SF neighborhood values are included later in this report.

The 2012 Rebound

Exactly a year ago, we suggested that, based upon the changing market and economic dynamics we perceived developing in 2011, the SF real estate market was on the cusp of a major turnaround in 2012, possibly similar to what occurred in 1996 when the market blasted off after years of doldrums. And that is what happened, not only for the city, which led the way early in the year, but for the Bay Area, state and country somewhat later. Note that the SF house median price quoted here for 2012 is for 4th quarter non-distressed sales only.

San Francisco Neighborhood Values
This map charts median sales prices and average dollar per square foot for houses by city neighborhood. And this link goes to a map for SF condo values:
SF Condo Values Map

Year over Year Changes in Values
Very generally speaking, and depending on neighborhood and property type, SF home values have risen by 10% to 20% over the past year. Here is a chart assessing the surprisingly consistent change in overall SF condo value statistics and this link looks at SF house statistics.
SF House Value Statistics

SF Homes Sales by Price Range
One client once called this the “high-heel shoe” graph of San Francisco home prices. One of the big components of the 2012 market was the resurgence in luxury home sales, the chart for which can be found using this link:
SF Luxury Home Sales

Sales by Property Type
Gradually, with the addition of the big new developments in the SoMa-South Beach district (and other areas of the city), condos have become the largest single category of property type sales in the city. This trend will only accelerate with the new burst in construction plans. And this link leads to a chart showing the resurgence in unit sales. Unit sales would have been much higher in 2012 if inventory had not been so drastically low:
Unit Sales Trends

Distressed Sales: Goodbye to All That
Distressed home sales have been a market aberration caused by the collapse in loan underwriting standards and the refinancing frenzy of the bubble years. Fair market value is defined as “the price a willing, able and reasonably knowledgeable buyer would pay to a seller not under distress.” But bank and short sales radiate distress: underwater sellers, overwhelmed and unresponsive banks; often the physical condition of the homes themselves is distressed. Buyers demanded a huge discount to deal with them. In SF, this market segment was largely confined to the lower price ranges and less affluent neighborhoods. Now, with the market recovery, the city’s distressed home market is rapidly dwindling and should soon disappear altogether.

Percentage of Listings Accepting Offers
This one statistic provides the context to everything we’ve seen in the market this past year: ferocious, pent-up, buyer demand met a drastically inadequate inventory of homes for sale, leading to much more competition for listings and strong upward pressure on prices.

Median SF home prices vary on some of the charts above, depending on whether the price specified is for both distressed and non-distressed properties together, only non-distressed homes, for the last 4 months of 2012 or for the last quarter of the year, or whether price limits were placed on the analysis (limiting sales to under a certain sales price). This is natural: the statistics will change depending on the parameters of the analysis, and it’s always useful to look at the market from slightly different angles.

Statistics are generalities and should be considered approximations: How they apply to any specific property is unknown. These analyses were performed in good faith with data derived from sources deemed reliable, but they may contain errors and are subject to revision. If you have any questions, please don’t hesitate to contact us.

The San Francisco Luxury Home Market

A Market Overview by the Paragon Real Estate Group

The luxury home market in San Francisco – typically defined as houses, condos, co-ops and TICs selling for $1,500,000 or more – experienced a big surge in activity in the second quarter of 2012. The third quarter saw a decline typical for the summer months, but was still 50% higher than the third quarter of last year. With the increased demand has come a significant increase in values throughout the city.

The SF luxury home segment is currently made up of three dynamics: 1) general-appeal (often spectacular), well-priced listings that buyers are jumping all over and often bidding up far over the asking price, 2) listings that the market has deemed considerably overpriced – by hundreds of thousands or even millions of dollars – that the market is generally ignoring, and 3) niche or special-circumstance properties for which there is an extremely limited buyer pool – even if priced fairly, these can take some time to sell.

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Sales Over, Under & At List Price

In the third quarter, a high percentage, 44%, of luxury home sales in San Francisco sold for above asking price; 15% sold for at least 10% over asking price – an indication of very strong demand; 42% sold below original list price; and 14% closed at list price. It should be noted that a fair number of high-end homes have sold off-market in 2012, i.e., not listed or reported to MLS, from which we derive our data.

Average Dollar per Square Foot

Luxury homes throughout the city have seen a substantial jump in dollar per square foot values since 2011. Values vary widely by neighborhood and property type, and can generally range anywhere from $500 to $2000 per square foot. The highest per square foot values are typically found in the most prestigious mansions on the north side of town and in penthouse condos in the South Beach/ Yerba Buena and Pacific Heights/ Russian Hill areas. Absolutely spectacular views are a common aspect of these sales.

Luxury Home Unit Sales

The second and third quarters of 2012 saw the highest number of luxury home sales of any quarter since 2008. The decline in the third quarter was typical for this market segment during the summer months, and was over 50% higher than the third quarter of 2011.

Sales Price to Original List Price by Days on Market

Most of the luxury homes that sell are sold relatively quickly after the listings arrive on market, and these sales are selling for an average of 102% of list price. Those listings that go through price reductions sell at a significant discount to original price and spend almost 3 months longer on market. And even in a strong market, a solid percentage of listings don’t sell at all, almost always due to being perceived as overpriced.

Inventory of Available Listings

As is typical, September was the month with the highest number of new listings hitting the market, which often leads to an autumn surge in closed sales. It is almost certain that the number of new listings and available inventory will now continue to dwindle until the new year begins. More often than not, the luxury home market goes into a semi-hibernation from Thanksgiving to mid-January.

San Francisco Luxury HOUSE Sales by District and Price Range

Home sales with a price of $1,500,000 and above now take place across the city, but the sales cluster in certain areas and prices vary widely by location. These 4 charts break the luxury home market into price segments and property types by Realtor district.

SF HOUSES Selling for $1,500,000 to $1,999,999